Wellness
Advanced Memory Formula Reviews: Is It Legit, Safe, and Worth the Price?
21 minutes
Advanced Memory Formula Reviews: Is It Legit, Safe, and Worth the Price?

Medically reviewed by Dr. Kaneez Fatima, Pharm-D, clinical pharmacist

If you're reading this, there's a decent chance you've already seen the pitch: a webinar, a direct mail piece, or an ad built around a "Nobel Prize-winning" memory breakthrough and a doctor named Frank Shallenberger. You've watched the presentation, maybe felt a little skeptical of how polished it was, and now you're here looking for a second opinion before you spend $49.95 or more on a bottle. That instinct is a good one. In this Advanced Memory Formula review, we'll walk through what the product actually is, what the ingredient science does and doesn't support, how the Nobel Prize claim holds up under a fact-check, what it costs, what the refund policy actually says, and who should think twice before ordering.

Affiliate disclosure: This article contains an affiliate link, disclosed here and again at each point where it appears, consistent with FTC guidance on affiliate disclosures. If you buy Advanced Memory Formula through it, Slim Glow Dr may earn a commission at no extra cost to you. That relationship doesn't change how we evaluate the evidence below.

Quick Answer: Is Advanced Memory Formula Legit?

Yes, Advanced Memory Formula is a legitimate product from a real, established supplement company (Advanced Bionutritionals) formulated with input from a licensed physician. Its ingredients, such as Bacopa Monnieri, Alpha-GPC, NeuroFactor, and Ginkgo Biloba, each have some supporting research individually. However, no independent clinical trial has tested the finished 11-ingredient product itself, and the "Nobel Prize" marketing hook refers to decades-old basic-science research, not a study of this supplement. It comes with a 90-day money-back guarantee, which gives cautious buyers a reasonable safety net.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

At a Glance

Genuine Strengths Genuine Limitations
Real, identifiable company with a disclosed, licensed formulator No independent clinical trial has tested the finished 11-ingredient product
Ingredients individually have some supporting research Marketing framing overstates the Nobel Prize/NGF connection
GMP-referenced manufacturing Per-ingredient milligram doses aren't fully itemized on the product page
90-day money-back guarantee, including empty bottles Price runs higher than some single-ingredient nootropics

See Today's Package Pricing and the 90-Day Guarantee →

What Is Advanced Memory Formula?

Advanced Memory Formula is a multi-ingredient nootropic supplement marketed by Advanced Bionutritionals as a daily support product for age-related memory changes and brain fog. The label lists 11 active components, and the recommended dose is two tablets per day. It's positioned less as a fast-acting "brain boost" and more as a long-term nutritional strategy for brain health, alongside diet, sleep, and exercise.

Who Makes It: Advanced Bionutritionals and Dr. Frank Shallenberger, MD

If you've come across other Advanced Bionutritionals reviews before landing here, you already know the pattern: this is a direct-to-consumer supplement company that sells a catalog of nutrition and anti-aging products, marketed heavily through webinars, newsletters, and email funnels rather than retail shelves. Slim Glow Dr has previously covered another one of the company's products in our review of Advanced Bionutritionals' Advanced Mitochondrial Formula, which shares the same manufacturer and the same formulating physician.

That physician is Dr. Frank Shallenberger, MD. It's worth being precise about his credentials, since this is exactly the kind of detail a careful buyer should check rather than take on faith. Dr. Shallenberger earned his MD from the University of Maryland School of Medicine, completed postgraduate training at Mt. Zion Hospital in San Francisco, and has practiced medicine since 1973. He founded and directs the Nevada Center of Alternative & Anti-Aging Medicine, previously served as a clinical instructor of Family Medicine at UC Davis School of Medicine, and was appointed by Nevada's governor to the state's Board of Homeopathic Medical Examiners.

So yes, he is a genuine, licensed, practicing physician with a long career; that part is not in dispute. Where the marketing gets less precise is his anti-aging board certification. He is board certified by the American Board of Anti-Aging Medicine (ABAAM), which operates under the American Academy of Anti-Aging Medicine (A4M). That certification is real, but it is not recognized by the American Board of Medical Specialties (ABMS), the body that accredits mainstream medical specialty boards like internal medicine or cardiology. The ABMS has stated that anti-aging is not yet considered a recognized medical specialty. In practical terms, that means Dr. Shallenberger's ABAAM credential is an industry or association certification, not the same tier of credential as board certification in, say, neurology. Neither fact should be blurred: he isn't an unlicensed marketer, and his anti-aging certification also isn't ABMS-recognized specialty status. Both things are true at once.

One more disclosure worth flagging up front: Advanced Bionutritionals' own product page states that Dr. Shallenberger is compensated for formulating and endorsing this product. That's a normal arrangement in the supplement industry, but it means his endorsement should be read as a paid formulator relationship rather than independent, arms-length validation.

What the "Nobel Prize" and NGF Claim Actually Says

The core sales pitch behind Advanced Memory Formula centers on Nerve Growth Factor (NGF), a protein involved in the growth and survival of certain neurons, and its connection to a Nobel Prize. The pitch typically implies that NGF research is the scientific foundation validating this specific supplement's ability to support memory. That claim deserves its own close look, which is exactly what the next section does.

Is the Nobel Prize / Nerve Growth Factor Claim Legit or Marketing Overreach?

Here's the historical fact the marketing is built on, stated precisely. In 1986, the Nobel Prize in Physiology or Medicine was awarded jointly to Rita Levi-Montalcini and Stanley Cohen "for their discoveries of growth factors." Levi-Montalcini's share of the work centered on identifying NGF; Cohen's share centered on epidermal growth factor (EGF). The prize recognized decades-old research, largely conducted in the 1950s, into how the body regulates cell growth and survival, not a study of any nutritional supplement. It was also a shared prize, awarded to two scientists for related but distinct discoveries, not a solo prize awarded specifically and only for NGF.

That distinction matters here because the marketing narrative tends to compress "a Nobel Prize was awarded for discovering a growth factor connected to nerve health" into something closer to "Nobel Prize-winning research proves this supplement works." Those are not the same claim. NGF is a genuinely important area of neuroscience, and some ingredients in this formula (more on that below) are studied for their relationship to related pathways like brain-derived neurotrophic factor (BDNF), which is a distinct molecule from NGF and shouldn't be conflated with it. But no ingredient in Advanced Memory Formula has been shown in a published, peer-reviewed trial to increase NGF levels in humans in a way that translates into measurable memory improvement from taking this specific product. The Nobel Prize is real history. It is not evidence that this finished formula works.

This kind of gap, real underlying science stretched into an implied product endorsement, is a pattern the FTC has specifically warned supplement marketers about in its Health Products Compliance Guidance, which requires that health claims be backed by competent and reliable scientific evidence tied to the actual product being sold, not just the general research area it references.

What's in Advanced Memory Formula? A Full Ingredient Breakdown

As of this writing, the current label lists 11 ingredients, taken as two tablets daily: Blueberry, NeuroFactor (whole coffee fruit concentrate), Bacopa Monnieri, Ginkgo Biloba, Luteolin, Lecithin, Alpha-GPC, Calcium, Phosphorus, Acetyl L-Carnitine (ALC), and Phosphatidylserine (PS).

Ingredient-by-Ingredient Table

The table below breaks down each labeled ingredient by stated purpose and what research on that isolated ingredient, not the finished formula, actually shows.

Ingredient Stated Purpose What Isolated-Ingredient Research Shows
Bacopa Monnieri Traditional cognitive support herb A systematic review of RCTs using 300 to 450 mg/day over roughly 12 weeks found improvement on some free-recall memory tests, though results were weaker or inconsistent across other cognitive domains. A more recent 2024 placebo-controlled trial found no significant differences in verbal learning, attention, or working memory, though the Bacopa group reported greater reductions in stress and fatigue after a demanding cognitive task.
NeuroFactor (coffee fruit concentrate) Marketed as a BDNF booster A pilot study found a single 100 mg dose raised plasma BDNF by about 143% versus baseline within 60 minutes, compared to about 31% for a caffeine or grape seed comparator. This was a single-dose, 60-minute pilot study, not a long-term cognitive-outcome trial, and it was funded by FutureCeuticals, the company that commercializes NeuroFactor, which is a real conflict-of-interest consideration.
Alpha-GPC Choline source linked to acetylcholine production Evidence is mixed by population. In cognitively impaired or aged adults, some studies (including one 90-day open-label trial in mild cognitive impairment) show modest improvement. In healthy adults, most studies have not shown clear cognitive benefits, though some short-term studies found improved reaction time or attention at 200 to 630 mg doses.
Phosphatidylserine (PS) Supports cell membrane and neuronal signaling A 2022 meta-analysis of 5 RCTs (n=783, 100 to 300 mg/day) found modest, mixed cognitive benefits in older adults with memory complaints. The FDA has granted PS a "qualified health claim," its weakest tier of allowed claim, permitting labels to state it "may reduce the risk of dementia and cognitive dysfunction in the elderly." That wording reflects limited, not conclusive, evidence.
Ginkgo Biloba Traditional circulation and cognitive support herb Evidence on cognitive benefit is mixed. Separately, and more importantly for safety, Ginkgo has a documented interaction risk with blood thinners (see the Side Effects section below).
Acetyl L-Carnitine (ALC) Amino acid derivative studied in aging-related cognition Most supporting research comes from older or cognitively impaired populations rather than healthy midlife adults; evidence in general-population use is thinner.
Luteolin Flavonoid with antioxidant properties Primarily studied in preclinical (lab and animal) models for neuroinflammation; human clinical evidence specific to memory outcomes is limited.
Lecithin Choline-containing compound Serves largely as a delivery/source ingredient for choline compounds rather than having strong standalone clinical trial data for memory.
Blueberry Antioxidant/polyphenol source Associated in some population research with cognitive health, though it functions here as a supporting antioxidant ingredient rather than the formula's primary active compound.
Calcium and Phosphorus General nutritional cofactors Included as general micronutrient support rather than as compounds with dedicated cognitive-outcome trials in this context.

Exact per-tablet milligram doses for each ingredient were not fully itemized in the text of the official product page at the time of research; readers who want that level of detail should check the current Supplement Facts panel on the official page directly.

Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

The Honesty Gap: Isolated-Ingredient Studies vs. a Tested Finished Formula

Here's the part that a lot of reviews skip, and it's the single most important thing to understand before you buy. Every ingredient above has been studied on its own, often at a specific dose, form, and duration that may or may not match what's actually in Advanced Memory Formula's proprietary combination. No independent clinical trial has tested the complete, 11-ingredient finished product together, in the doses and combination Advanced Bionutritionals sells, against a placebo.

That's not unusual for the supplement industry; running a full clinical trial on a finished multi-ingredient product is expensive, and most companies in this space don't do it. But it does mean that when the marketing implies broad scientific validation, what's actually being validated is a set of individual ingredients studied in isolation, not this specific formula. A practical way to think about it: individually-supported ingredients raise the plausibility that a combination product could help, but they don't prove that this particular combination, at these doses, produces a measurable memory benefit in people who take it.

Does Advanced Memory Formula Actually Work? What the Evidence Supports

Putting the ingredient-level evidence together, a fair, hedged read is this: several ingredients in Advanced Memory Formula have real, if mixed, research behind them, particularly Bacopa Monnieri, phosphatidylserine, and Alpha-GPC in older or cognitively-impaired populations. That's a meaningfully different, and more honest, claim than "clinically proven to restore memory," which is not something the evidence supports for this product.

A reasonable expectation to set going in: some people who add a nootropic like this to an otherwise healthy routine (adequate sleep, movement, a nutrient-dense diet, and management of underlying conditions) may notice subjective improvements in focus or day-to-day mental clarity over weeks of consistent use, particularly if they were previously running low on a nutrient the formula supplies, like choline or omega-adjacent cofactors. That's a plausible outcome based on the ingredient research, not a guaranteed one. This product is not a substitute for medical evaluation if memory changes are new, worsening, or interfering with daily functioning, which is a distinction worth taking seriously (more on that in the section below).

Side Effects and Who Should Be Cautious

Side Effects and Who Should Be Cautious

Reported Side Effects

Most of the individual ingredients in Advanced Memory Formula are generally well tolerated in the doses studied, and the formula is manufactured under GMP-referenced conditions according to the company. That said, a few specific ingredients are more likely than others to explain the mild side effects some users report. Alpha-GPC and Lecithin both raise choline and acetylcholine activity, as noted in the ingredient table above, and cholinergic compounds like these are the more plausible source of digestive upset or headache than the formula's other ingredients, particularly during the first few days as your body adjusts. Ginkgo Biloba's effect on circulation, also noted above, is the more likely contributor if jitteriness or lightheadedness shows up instead. If you experience persistent or worsening side effects, stop use and consult a healthcare provider.

Drug Interactions and Special Populations

This is the section we think matters most, and we're going to be specific rather than offer a generic "talk to your doctor" line.

Blood thinners and anticoagulants. Ginkgo Biloba, a labeled ingredient in this formula, has a genuinely mixed but real interaction profile with anticoagulant medications like warfarin. According to the National Center for Complementary and Integrative Health (NCCIH), one large VA population cohort study found a hazard ratio of 1.38 for major bleeding events among patients taking Ginkgo alongside warfarin, suggesting increased risk. However, other controlled studies found no significant effect of Ginkgo on hemostasis or on the safety of combined warfarin or aspirin use.

In other words, the research doesn't uniformly point one way, but NCCIH's own guidance is that anyone on anticoagulant or antiplatelet medication should consult their healthcare provider before starting a Ginkgo-containing supplement. Given that this product's target audience skews 45 and older, an age group where blood thinner use is common, this is not a caveat to skip past.

Diabetes medications. As a general rule of thumb, anyone managing diabetes should check with their physician or pharmacist before adding a new multi-ingredient supplement like this one. Several labeled ingredients, including Ginkgo, Alpha-GPC, and Acetyl L-Carnitine, haven't been well studied specifically in people with diabetes, and this exact combined formula hasn't been studied in that population at all.

Pregnancy and breastfeeding. The same practical guidance applies here. This formula's ingredients have not been well studied in pregnant or breastfeeding individuals as a combination, so a conversation with a physician before use is the responsible move rather than an optional one.

Advanced Memory Formula and Weight Loss: Why Slim Glow Dr Readers Are Asking

If you've found this review through Slim Glow Dr rather than directly from an Advanced Bionutritionals ad, there's a good chance you're not just curious about memory in the abstract. Many of our readers are actively working on weight loss or metabolic health, and brain fog shows up in that process more often than people expect. Restrictive dieting can sometimes lead to lower intake of choline-rich foods like eggs and liver, which matters here since choline is a precursor to acetylcholine, a neurotransmitter tied to memory and attention, and one that ingredients like Alpha-GPC and Lecithin in this formula are designed to support. Certain weight-loss medications and rapid changes in blood sugar regulation can also contribute to a foggy, unfocused feeling that people sometimes mistake for "just getting older."

That overlap is worth naming honestly: a nootropic supplement is not a fix for a nutrient gap caused by an overly restrictive diet, and if your brain fog started when you began a new eating plan or medication, that's worth addressing at the source (with a doctor or dietitian) rather than layering a supplement on top. But for readers whose memory concerns are more general and age-related rather than tied to a specific new intervention, a formula like this sits in the same broader "aging and metabolic health" conversation we've covered elsewhere. If you're also dealing with low energy and brain fog as part of aging, it's worth reading our review of Advanced Bionutritionals' Advanced Mitochondrial Formula, which comes from the same manufacturer and formulator and focuses specifically on age-related fatigue. It's also useful to understand how metabolism changes as you age generally, since metabolic slowdown and cognitive changes often travel together as part of the same aging process.

Pricing, Packages, and the Money-Back Guarantee

How Much Does Advanced Memory Formula Cost?

As verified directly on the official product page as of September 19, 2026, pricing is tiered by package size:

Package Price Per-Bottle Cost Shipping
1 bottle $49.95 $49.95 Standard
3 bottles $134.85 $44.95 Free
6 bottles $249.00 $41.50 Free

Prices are set by the manufacturer and can change without notice, so treat the figures above as accurate as of the verification date rather than fixed. You can compare the 1, 3, and 6-bottle tiers on the official order page before ordering. As a reminder, that's our disclosed affiliate link: if you buy through it, Slim Glow Dr may earn a commission at no extra cost to you.

Refund Policy and Guarantee Terms

According to the official product page, Advanced Bionutritionals offers a 90-day money-back guarantee. Customers can return bottles, including empty ones, for a full refund of the purchase price and shipping costs, though the customer is responsible for paying return shipping. This is a genuinely useful safety net if you're on the fence, since it gives you roughly three months to evaluate whether the product does anything noticeable for you before you're locked into the purchase. One honest caveat: this guarantee information comes from the manufacturer's own page rather than an independently verified third-party source, so we'd recommend a quick check of the current terms on the official site immediately before you order, since return policies can be updated.

How to Make Sure You're Buying the Real Thing (Avoiding Copycat Sites)

How to Make Sure You're Buying the Real Thing (Avoiding Copycat Sites)

Advanced Bionutritionals products, including this one's sibling product Advanced Mitochondrial Formula, have historically attracted look-alike and misspelled-domain sites that mimic the branding, sometimes at inflated prices or with unsubstantiated claims like "FDA-approved" (no dietary supplement is FDA-approved in that sense; the FDA doesn't approve supplements the way it approves drugs). We didn't find a confirmed list of copycat domains specific to Advanced Memory Formula in our research, but the pattern is well documented for other products from this manufacturer, so the caution is worth applying here too.

A few practical checks before you buy:

  • Confirm the checkout happens through Digistore24, the payment processor Advanced Bionutritionals uses for this product, rather than an unfamiliar third-party cart.
  • Match the guarantee terms on the page you're viewing against the 90-day, empty-bottle-eligible policy described above; a site with noticeably different or vaguer terms is a red flag.
  • Be skeptical of any site claiming the product is "FDA-approved" rather than manufactured in a GMP-referenced facility, since those are two very different regulatory claims.
  • If a price looks significantly higher than the tiers listed above, you may be on a reseller or copycat page rather than the manufacturer's own site.

Who Should (and Shouldn't) Consider Advanced Memory Formula

Before considering any memory supplement, it helps to know what you're actually dealing with. The National Institute on Aging distinguishes between normal age-related forgetfulness (occasionally misplacing your keys, or forgetting a name but recalling it later) and warning signs that warrant a doctor's visit (repeating questions, getting lost in familiar places, or confusion that interferes with daily independence). Mild Cognitive Impairment sits between the two; people with MCI can still function independently, and not everyone with MCI goes on to develop dementia.

Advanced Memory Formula is a reasonable option to consider if your experience fits the first category: normal, age-related memory lapses or brain fog, you're not on blood thinners or otherwise in one of the caution groups above (or you've cleared it with your doctor), and you understand you're buying based on individually studied ingredients rather than a clinically tested finished formula. It's a less appropriate choice, or at minimum something to discuss with a physician first, if you're experiencing the more serious warning signs the NIA describes, if you're on anticoagulant or diabetes medications, or if you're pregnant or breastfeeding.

This is also the underlying question behind a lot of "best memory supplements for adults over 50" searches: the right pick usually comes down to fit for your situation rather than one brand being universally best. Some readers comparing options also ask how this stacks up against other well-known brands like Prevagen. The honest answer is that both fall into the same category: multi-ingredient or single-ingredient nootropic supplements with individual-ingredient research rather than robust, independently replicated finished-product trials. Neither should be treated as a proven memory cure, and the right choice, if either, usually comes down to which ingredient profile and price point fits your situation and your doctor's input.

The Bottom Line

Advanced Memory Formula is a real product from a real, identifiable company, formulated with input from a licensed (if not ABMS-board-certified in anti-aging medicine) physician who discloses his compensation for the role. Its ingredients individually have research behind them, some stronger than others, but no independent trial has tested the finished 11-ingredient product itself, and the Nobel Prize marketing hook refers to broader, decades-old growth-factor science rather than a study of this supplement. If you go in with that context, a 90-day guarantee to fall back on, and a green light from your doctor if you're in one of the caution groups above, it's a reasonable, low-risk option to try rather than a guaranteed fix. You can see today's pricing and start your 90-day trial if you'd like to move forward. As always, that's our disclosed affiliate link.

Key Takeaways

  • Advanced Bionutritionals and Dr. Frank Shallenberger are both real and verifiable; Dr. Shallenberger holds a genuine, longstanding MD license, though his ABAAM anti-aging certification is an industry credential, not an ABMS-recognized specialty board.
  • The 1986 Nobel Prize referenced in the marketing was awarded jointly to Rita Levi-Montalcini and Stanley Cohen for growth-factor discoveries broadly (NGF and EGF), not solely for NGF, and it has no direct connection to testing of this finished supplement.
  • Each of the formula's 11 ingredients, including Bacopa Monnieri, Alpha-GPC, NeuroFactor, and phosphatidylserine, carries some individual research support; what's missing is a clinical trial on the assembled 11-ingredient product itself.
  • People on blood thinners, diabetes medications, or who are pregnant or breastfeeding should consult a healthcare provider before use, given Ginkgo's documented (if mixed) bleeding-risk interaction and the lack of research on the combined formula in these populations.
  • Pricing runs from $49.95 for one bottle to $41.50 per bottle at the 6-bottle tier, with a 90-day money-back guarantee that covers even empty bottles (verified as of September 19, 2026; check current terms before ordering).
  • Watch for copycat or misspelled-domain sites; verify you're checking out through Digistore24 and that guarantee terms match what's described on the genuine official page.

Frequently Asked Questions

Is Advanced Memory Formula a scam or legit?

It's a legitimate product from a real, identifiable company (Advanced Bionutritionals) with a disclosed, compensated formulating physician. It's not a scam in the sense of being fake or nonexistent, but its marketing overstates what's proven about the finished formula, which is a fair criticism worth knowing before you buy.

Does Advanced Memory Formula really work?

Some of its individual ingredients have research supporting modest cognitive benefits, particularly in older adults or those with existing memory complaints. That said, this exact 11-ingredient combination has never been put through a clinical trial of its own, so realistic expectations should center on gradual, subjective support rather than a proven, guaranteed effect.

What are the ingredients in Advanced Memory Formula, and are they backed by research?

The current formula lists 11 ingredients, including Bacopa Monnieri, NeuroFactor, Alpha-GPC, Ginkgo Biloba, Luteolin, Lecithin, Phosphatidylserine, Acetyl L-Carnitine, Blueberry, Calcium, and Phosphorus. Most have some individual research behind them, with varying strength of evidence; see the ingredient table above for specifics.

Is the Nobel Prize claim in Advanced Memory Formula ads true or misleading?

The historical fact is true: Rita Levi-Montalcini shared the 1986 Nobel Prize in Physiology or Medicine with Stanley Cohen for discovering growth factors, including NGF. What's misleading is any implication that this prize validates the finished supplement itself; it doesn't, since no such product existed at the time and no trial has connected that research to this specific formula's results.

What are the side effects of Advanced Memory Formula?

Most people tolerate the ingredients well, though mild digestive upset, headache, or jitteriness can occur, especially early on. The bigger concern is interaction risk, particularly Ginkgo's documented (if mixed) interaction with blood thinners, which is covered in detail in the Side Effects section above.

Who is Dr. Frank Shallenberger, and is he a real doctor?

Yes, he's a real, licensed MD who has practiced since 1973, with training from the University of Maryland School of Medicine and Mt. Zion Hospital. Just be clear-eyed about what his ABAAM anti-aging certification actually is: a credential from an industry association, not a specialty board the ABMS recognizes, so it carries less regulatory weight than something like board certification in cardiology or neurology.

How much does Advanced Memory Formula cost, and is there a subscription/auto-ship?

As of the verification date in this review, pricing ranges from $49.95 for one bottle to $41.50 per bottle at the 6-bottle package, with free shipping on multi-bottle orders. Check the official page for current auto-ship options, since terms can change.

What is Advanced Bionutritionals' refund/money-back guarantee policy?

A 90-day money-back guarantee that covers full refunds of the purchase price and shipping, including on empty bottles, with the customer responsible for return shipping costs, as stated on the official product page at the time of this review.

Is Advanced Memory Formula FDA approved?

No, and no dietary supplement is "FDA approved" in the way prescription drugs are. Dietary supplements are regulated differently, and any site claiming FDA approval for this or any supplement is making an inaccurate claim worth treating as a red flag.

Can I buy Advanced Memory Formula on Amazon or in stores, or only from the official site?

Based on our research, the reliable purchase path is the official product page, processed through Digistore24. We'd recommend against third-party marketplace listings you haven't verified, given the copycat-site pattern documented for other Advanced Bionutritionals products.

Is Advanced Memory Formula safe with blood thinners or for diabetics?

Not without a conversation with your healthcare provider first. Ginkgo Biloba, a labeled ingredient, has a documented (if mixed) interaction risk with anticoagulants like warfarin, and the formula hasn't been specifically studied in people with diabetes.

How is Advanced Memory Formula different from Prevagen or other brain supplements?

Both fall into the same broad category of nootropic supplements built on individually studied ingredients rather than large, independently replicated finished-product trials. Neither is a proven cure, and the better fit usually depends on your specific ingredient profile, budget, and your doctor's input rather than one brand being definitively superior.